Privacy Policy

We collect only what is necessary to provide you with access to our Platform and products. By using the Platform, you consent to providing information in the ways described below.

1. a
   Account Information: Name, phone number, email address, delivery address, date of birth, and password when you create an account or purchase as a guest.
2. b
   Payment Information: Payment details needed to process your transaction — including UPI, credit/debit card, e-wallet, or banking details. All payment data is processed securely through our payment partners.
3. c
   Communications and Feedback: Emails, support calls, social media messages, feedback, and data from referral programs or discount code usage.

1. a
   Platform Usage Data: Access dates and times, pages viewed, crashes, browser type, and third-party sites visited before or during your session.
2. b
   Device Information: Hardware model, IP address, operating system, software version, preferred language, and unique device identifiers.
3. c
   Purchase Data: Products added to your cart, orders placed, amounts spent, and payment methods used.
4. d
   Cookies and Tracking Technologies: We use cookies, log files, and web beacons to understand how you navigate our Platform. You may disable cookies in your browser, though some features may be affected.

We may receive information from analytics providers (such as Google Analytics), payment processors, and delivery partners. This may be combined with data collected directly through the Platform to improve our services.

• Process your orders — payment processing, arranging dispatch, invoices, and delivery.
• Manage your account — creating and updating your account details and preferences.
• Provide customer support — resolving queries, handling returns, and training our team.
• Improve our Platform — through data analysis, testing, research, and usage monitoring.
• Prevent fraud and misuse — screening orders and detecting misuse of our Platform.
• Marketing and communication — sending relevant offers and product updates. You may opt out at any time.
• Legal compliance — meeting obligations under applicable law and responding to regulatory requests.

We do not share your personal information with any third party except where strictly necessary. Limited circumstances include:

• Service Providers: Trusted third-party providers for payment processing, delivery, and analytics — bound by confidentiality obligations and only accessing data to perform services on our behalf.
• Business Transfers: In the event of a merger, restructuring, or sale of assets, your data may be disclosed as part of that transaction.
• Legal Requirements: If required by law, court order, or a governmental authority, we may disclose your information to comply with our legal obligations.

You have the following rights regarding your personal data. To exercise any right, write to us at info@thevelvetsecrets.com.

By accessing our Platform, creating an account, or placing an order, you agree to the collection, use, storage, and sharing of your information as described in this Policy.

To withdraw consent or raise any concerns, contact us at info@thevelvetsecrets.com. Withdrawing mandatory permissions may result in limited access to the Platform or certain services.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected — including to provide our services, manage your account, comply with legal obligations, and detect fraud. We do not retain data longer than required.

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, or disclosure. All data transmitted between your device and our Platform is encrypted using TLS (Transport Layer Security) — indicated by the padlock icon in your browser.

Your personal data may be processed or stored in countries outside India as part of our use of third-party service providers such as cloud hosting or analytics platforms. Where we transfer data internationally, we take reasonable steps to ensure it remains protected — including data processing agreements requiring our providers to maintain appropriate safeguards.

We use cookies and similar technologies to improve your experience, remember your preferences, and analyse how our site is used.

• Session Cookies: Temporary — deleted when you close your browser.
• Persistent Cookies: Remain on your device and help us recognise you on return visits.

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our Platform.

Our Platform is intended for individuals aged 18 years and above only. We do not knowingly collect personal data from anyone under 18. If you are under 18, please do not use our Platform or submit any personal information.

• Transactional messages — Order confirmations, shipping updates, and invoices. These are necessary and cannot be opted out of.
• Marketing communications — Promotional offers, new launches, and exclusive deals. You may opt out at any time by clicking "Unsubscribe" in any email or by emailing us with the subject line: "Unsubscribe".